Jan 14

Volkswagen: #Polowers

posted by sminami

Volkswagen Polo — “Polowers” case

The Volkswagen Polo, despite being a popular car, wasn’t generating much talk on Twitter. The people at DDB Spain came up with this Twitter race to put the Polo on people’s minds and make it a trending topic. It’s a great concept because people who wanted the car would tweet to put themselves in the race, but since that powered the car forward and the end goal was to be the last tweet when the car stopped, they could keep tweeting multiple times to put themselves back there, which in turn, created more buzz. It’s an interesting way to make people work for what they want, but not too much so they aren’t motivated enough to lift a finger.

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