Feb 14

Social Media Guard

posted by sminami

Coca Cola Social Media Guard

So this isn’t exactly a “new way to use web,” if anything it goes against it, but it gets Coca Cola’s message across, to share good times with your loved ones. And even though the point of the concept is to discourage you from constant social media use, the video went viral and Coke got its advertising. Also, I love the satirical approach they took in the video.

2 Responses to “Social Media Guard”

  1. apierce Says:

    Ha, this is great. I wonder if they carried the idea across any other outlets than videos? I think it would be awesome to have some sort of OOH with people walking around with these things with no explanation but the Coke logo.

  2. aellis Says:

    This is hilarious. I wish I had thought of this myself. What a creative idea!

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