posted by tdubray
This was a campaign from one advertiser to another, done by McCann Digital Israel while they were looking for a new art director. They hid their “help wanted” signs deep within stock photo websites, making sure they’d appear on page 5 or higher. This way, they knew only the most thorough ADs would see them. And it totally worked!
Here’s the case study, Stock Photo Stalking and if you click on the “how it looked” button, you can see a sample of the stock photo site.