posted by mrodriguez
McCann crated an advertising campaign that became one of the most important campaigns in history. It was a short animated film to create awareness about metro train stations and for people to be careful in the platforms. In the end, it became a full on integrated campaign with a mobile app game that was one of the most downloaded games in the history of the App Store. The song was in the billboard top charts and the campaign was very successful in creating awareness with people not only in australia but in the whole world.