27
Apr 14

Dumb Ways to die

posted by mrodriguez


McCann crated an advertising campaign that became one of the most important campaigns in history. It was a short animated film to create awareness about metro train stations and for people to be careful in the platforms. In the end, it became a full on integrated campaign with a mobile app game that was one of the most downloaded games in the history of the App Store. The song was in the billboard top charts and the campaign was very successful in creating awareness with people not only in australia but in the whole world.

I included the case study video and the screen shot of the actual site.



3 Responses to “Dumb Ways to die”

  1. mrodriguez Says:

    I don’t really know why the video isn’t showing up so I’m just gonna put the link here if you wanna see it. https://www.youtube.com/watch?v=IxZ_ZznO2ek

  2. bappling Says:

    I knew someone was going to do Dumb Ways to Die! It’s a good platform idea because it’s simple and can be recreated in a ton of different mediums. Miami Ad School even did a spoof of it recently.

  3. ewitman Says:

    Ahh the song is stuck in my head

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