Apr 14


posted by criccio

“Why So Serious?” was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. This immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled the rise of the Joker as henchmen, campaigned for Harvey Dent to get elected as District Attorney, and even took the law into their own hands by becoming copycat Batman vigilantes. From calling phone numbers written in the sky, to hunting down GPS coordinates to find mobile phones baked inside of birthday cakes, “Why So Serious?” was an experience like no other.

2 Responses to “WHY SO SERIOUS”

  1. mrodriguez Says:

    Wow that so interesting and it was so cool that they had such a big turn out. It created more hype and excitement for the movie premiere. It really did a good job in keeping you entertained

  2. lchuba Says:

    Weird, I’m surprised I never heard of it when it was happening. That looks like fun for anyone that is totally obsessed with the series of films.

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