posted by jstoner
A life-size Lego forest.
LEGO was celebrating it’s 50th anniversary in Australia, and agency Host Sydney was tasked with commemorating it. So for 9 months, they hosted the “Festival of Play” to show that playing is just as important today as it was in 1962. There were multiple touch points within the campaign, for all ages; within schools, downtown events, etc. Not only were there events and physical ads, there were digital elements too (a microsite and app). Overall, it’s an adorable and lighthearted idea. And with an amazing brand and product like LEGO, how could it not be successful?