Apr 14

Heineken: “Dropped”

posted by dhilgenkamp


This was a really cool example of consumer getting a chance to completely immerse themselves in the brand!

Heineken started by putting out five videos that follow the experience of two real people. Murray and Jakob are handcuffed together and dropped on a tropical island. The duo must work together to get back home.

Voyage uses broadcast, digital and mobile approaches to give customers as integrated of an experience as possible.

The viewers are able to follow each ‘Dropped’ voyage, access documentary-style content and also contribute their own video entries to the ‘casting couch’—with the ultimate chance of partaking in their own legendary travel adventure.

2 Responses to “Heineken: “Dropped””

  1. ewitman Says:

    I think this is a great way to build a consumer-brand relationship. Nice find!

  2. criccio Says:

    I like how you can continue to keep up with the campaign by following each of the people dropped on the island.

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