30
Apr 17

BK hacks home speakers- tech

posted by saloe


Hacking home speakers

In this small spot, BK used voice activated speakers to it’s advantage.  By using this technology, the brand was able to bring ads to a more personal space. Im not sure if this could count as emerging technology, but I thought it was pretty wicked. anyways, heres some worm stuff too worms





30
Apr 17
30
Apr 17

NME The Sound Typeface Campaign

posted by tjacobs


NME is one of the world’s largest music magazines needed to speak to Brazilian music fans. NME transformed the sound waves of the song tracks presented on Soundcloud into a completely new form of media. They designed a font that could be read on the waves and created a design with the sound waves letter by letter, composing a soundtrack for each letter. With the alphabet, They wrote an ad for NME and put it right before songs by Brazil’s main Indie bands.

https://www.youtube.com/watch?v=SSgFquXRkV4





30
Apr 17

emerging technology and interactive campaign

posted by nzhu


http://www.trendhunter.com/trends/interactive-table-top

Pizza Hut’s Conceptual Interactive Table Top Builds Custom Pizzas

https://www.weforum.org/agenda/2016/06/nanosensors-and-the-internet-of-nano-things

With the Internet of Things expected to comprise 30 billion connected devices by 2020, one of the most exciting areas of focus today is now on nanosensors capable of circulating in the human body or being embedded in construction materials. Once connected, this Internet of Nanothings could have a huge impact on the future of medicine, architecture, agriculture and drug manufacture.





30
Apr 17
29
Apr 17

Plants As Batteries?

posted by hthomas


So I’m not a huge fan of science, mainly because I find it quite tedious, but I like plants and thought this new tech is extremely cool! Basically the biggest issue we face right now with harvesting energy from natural resources (sun, wind, water, etc.) is that we run into issues when it comes to storing that energy; however, the western swordfern is apparently like a natural battery, as it has an extremely dense network of veins, so combined with a newfound electrode it stores energy.

Anyways, I thought it was pretty cool and it would definitely come in handy in the future. Plant Inspired Tech Could be a Step Towards Self-Powered Phones





29
Apr 17

Work and Walk

posted by msullivan


This is really interesting because it looks pretty dumb, but creativity and workflow are proven to be increased by movement and physical interactions, so I wonder what the office will look like in a decade beyond just treadmills.

http://www.core77.com/firms/joelbellid/UnSit-Treadmill-and-Desk





26
Apr 17

Google: Building a Better Bay Area

posted by omatway


Google created a campaign that started with a $5.5 million donation to Bay Area Profits, they installed interactive posters in restaurants, bus shelters, billboards and of course online. These posters allowed for the community to decide where that money would go.
Website: https://impactchallenge.withgoogle.com/bayarea2015

Case Study: https://blog.hubspot.com/marketing/best-experiential-marketing-campaigns#sm.00000qoqiimxwwe9vukb6zj602a5i





25
Apr 17

Long Term Campaign

posted by Alex Bernson


https://news.starbucks.com/news/starbucks-red-cups-2016





25
Apr 17

McWhopper

posted by srader


So this is the proposal Burger King made to McDonalds. Tho McDonalds didn’t accept it, burger king got a lot of attention on social media. DIY videos where made in response to the rejection. A lot of other weird content was made for this site as well.





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