10
Oct 18

Campaign

posted by cbowma21


The Budweiser “Whassup” is one of my favorites. Each spot has a different storyline and they just keep getting more and more ridiculous as time goes on. The campaign ran for about two years and was a viral internet sensation. Here’s a link to the original video. https://www.youtube.com/watch?v=W16qzZ7J5YQ





10
Oct 18

Starbucks rewards app

posted by msimon23


This might be an old one but I also believe it’s under appreciated.
First, you get a free rewards card that you can use whenever you make a purchase. But unlike traditional customer loyalty programs, Starbucks has made it possible to check and reload your card via phone, website, in-store, or on the app. Any change to the card or your profile gets updated across all channels, in real-time.
Ultimately it does give you more and more of what you already came for, completely for free and out of continuous loyalty.

https://www.starbucks.com/starbucks-rewards





10
Oct 18

Interactive Campaigns & Emerging Tech

posted by lpanth20


Noteworthy Interactive Campaigns


The following campaigns connect with consumers and keep them coming back again and again:

 

Soundtrack for Your Ride for Uber + Spotify: Uber has already pushed the idea of being everyone’s personal driver. To personalize the experience more, they partnered up with Spotify to let you play your favorite playlists while on a ride. If you use Uber frequently and enjoy music, this is something you’d come back to again and again, or perhaps make you choose an Uber over a Lyft for a longer ride.

 

Cheetos Museum by GS&P: With options to submit your Cheetos masterpieces for weekly recognitions and a grand prize of $25000 for the greatest rare Cheeto, this campaign keeps you coming back for more.

 

Dumb Ways to Die for Metro, by McCann Melbourne: Kicked off with a viral video PSA complete with lovably morbid characters and a catchy song, this campaign is still recognized by many individuals today. To keep people coming back for more, Metro released variations of the original PSA, including DWTD 2, DWTD Americaland, a karaoke version, and more. They also came out with a video game for mobile devices.

 

Interesting Emerging Technology


Drone Delivery could take Uber Eats and other delivery services to the next level, taking products to consumers on an automated basis.

 

Face Recognition: “The new fingerprint, it’s a newer form of biometric authentication that began its rise to prominence in 2014. Researchers are currently working on perfecting the technology to ensure that faceprints could be used in more sensitive transactions, like banking. It could be used in the future for security purposes (no need for an ID or access card when you already have your face with you at all times).

 

Voice Prints: Like faceprints and fingerprints, voiceprints are an identifier. They’re a sets of characteristics that can be used ID your voice; not even master voice-imitators can fool the newest recognition software. Such tech could be used to create personalized interactions based on voice

 

Personality & Character Recognition: According to the Future Today Institute, there are “emerging predictive analytics tools wrangle your data, behavior and preferences in order to map your personality—and predict how you’re likely to react in just about any situation.” They have the potential to determine how to persuade individuals on a case-by-case basis. They can also detect consumer emotional state in real time, and potentially help determine the best time to make an argument for a brand.

 

Ambient Proximity: Bluetooth, but on a broader scale. Ambient proximity interactions happen when users connect and interact with beacons around them that are powered by short-range radio tech, and could be used to create location-based experiences.

 

AI that Detects Bullying: With AI improving at a rapid rate, Instagram introduced it to its comment filters to help pick out problematic or offensive content– particularly hurtful bullying. Though AI still struggles occasionally with human nuance and subtlety, it is a step in the  right direction.

 

Sources:

Future Today Institute, 2018 Tech Trends Report.

https://www.theverge.com/2018/10/9/17954658/instagram-ai-machine-learning-detect-filter-bullying-comments-captions-photos






10
Oct 18

story campaign

posted by zbowen20


https://www.adweek.com/adfreak/ikea-built-room-one-its-stores-look-damaged-home-syria-174472/

Ikea made an incredible campaign replicating a house in Syria amidst the war to make it more real for those out of that country. So everyone could feel how serious the situation was. It was a very cool way to put people into a story that wasn’t their own.

“Ikea posters and price tags in the space tell the story of a typical Syrian family’s plight, including the lack of food, medicine and clean water. The price tags also serve as donation slips, as the stunt is a fundraising effort with the Red Cross, created by ad agency POL.”

 





10
Oct 18

Interactive Campaign

posted by lrober29


A great example of an interactive campaign is Denny’s social media presence on twitter. The fact that people want to keep interacting with the brand even now is pretty great and shows that they have created something that is a long-term, interactive campaign.





09
Oct 18

Why This Beverage Brand Is Opening a Cashierless Store in New York

posted by vheres20


Dirty Lemon is a brand new drink company that serves its customers without anyone actually being having employees. Anyone can walk into the store, pick up a beverage, and walk right out. Customers then text Dirty Lemon which beverage they grabbed and in five minutes, a 24-hour customer representative charges their credit card (new customers are prompted to open up an account). A few safety precautions include cameras monitoring the space, a heat map tracker to see how many people are visiting the store and a RFID tracker to see what products are taken out of the refrigerator (which holds 1,000 bottles). This shifts to a new, more automatized form of service that utilizes AI and verious facial recognition in order to maintain security and provide best of the services.





09
Oct 18

longer term interactive campaign example

posted by ckulde20


https://www.adweek.com/digital/miller-lite-enlists-twitter-first-ever-user-generated-commercial-157916/





09
Oct 18

Interactive Campaign

posted by ksedgw20


I thought this was a fun way to make a recruitment video for a company looking to higher new employees. Deloitte wanted to use this video to “Educate potential candidates of Deloitte’s Graduate Recruitment campaign about the company’s culture and various service lines in a light hearted, innovative, and interactive way, transforming what are usually dry and boring recruitment videos.” A concept they created based on the question “Will you fit into Deloitte?” with an interactive video that let you decide the course of action after a series of events that occur on a typical work day at Deloitte.  Watch the video and try it yourself for fun! http://www.raptmedia.com/customers/deloitte/





09
Oct 18

Interactive Campaigns and Emerging Technology

posted by redate20


This campaign was something I took a part in, without even knowing it was a campaign till the end of the game:

https://www.adweek.com/creativity/5-years-later-dumb-ways-to-die-remains-advertisings-most-delightfully-horrible-creation/

This advance in technology is extremely relevant to me and the possibilities of the future:

https://www.cnn.com/style/article/artificial-intelligence-ai-art/index.html





09
Oct 18

The IKEA Place App

posted by mwille21


IKEA Place App





« Older Entries
Newer Entries »

Copyright © 2018 ADVE SCAD
WordPress Free WordPress Themes Linux Hosting