posted by mcolom21
This is a campaign that IKEA launches last year around this time, but it is still relevant. They launched an app called IKEA Place that will let you place an item from their online catalog as a 3D render, up to scale, on any given place you want such as an area inside your apartment or office. This app helps you plan accordingly when you want to buy furniture online without worrying to measure up spaces and going to the store and measuring the furniture and figure out if it will look good or if it will fit. This is a clever way to make a campaign for a brand that is on target and the solves an existing problem for the consumer, and it also keeps them coming back to use the app, because it has now become an extension to the brand online site.
posted by jpastr20
Emerging technologies is term utilized for new ways in which technology is used and introduced to the public. This new technology utilizes old strategies or ways of technologies but just got reinvented, innovated and re launched. In this case advertising is starting to use this emerging technologies in order become part of this fast evolving world, in this case Eison Triple Thread is a mens eye wear brand which decided to start to match its customers to their favorite artist styles by connecting their Spotify accounts into their purchase. It is very interesting to see how what may considered “personal or private” such as your musical selection can actually become part of your decision making. In this case for the advertising world it is a task to be able to read all this human behaviors and how they are utilizing their digital lives in order to connect those behaviors to their real life.
posted by grober22
posted by ahassl20
Twitter and Transport for London collaborated to give commuters “instant tube updates”. The only effort required from the target audience is that they are on twitter and are subscribed to one or more of the four TfL twitter feeds.
posted by msimon23
Recently through my twitter feed I’ve come across an interesting ad for Busch Beer. They’re collaborating with national forests for brand awareness. For those who have any interest in free beer for a year, their campaign is effective starting today. Thought it would be interesting to share.
“Want to win free beer for a year?* On 09/25, Busch and @nationalforests are releasing a clue every hour from 12-5 EDT. Each clue has the location of a specially-marked tree. Find it first and you could win! Full rules in our bio. *Cash equivalent in certain states.”
posted by zbowen20
I looked at a few campaigns from companies like Urban Decay, McDonalds, Apple, and Qdoba. I just wanna note some things I thought were interesting. Urban Decay for example teamed up with a festival to create festival looks with their makeup. They target a particular audience that already paid for the event that would probably like tips. It’s smart to team up with another company, but also they already had a solid base. Qdoba got consumers interested in making decisions for the company by voting for flavors. McDonalds released tweets during the super bowl talking about their competitors when their commercials came on. So they are all using time very wisely. Another company I’d like to mention is Fashion Nova. They found a way to embed themselves into content that we always watch like funny videos from comedians and creating relatable memes. I think this is a very smart way to interact with the consumers. Now do I think all of these are amazing, not necessarily – a lot of them are quite basic and known to have worked in the past. And fashion nova isn’t exactly doing a campaign, but I think their interaction is interesting.
posted by mcobbl20
This was a cool social campaign for the movie a Simple Favor, articles and agency posted below. There was also a instagram challenge involved.
posted by mcobbl20